Monday, July 14, 2008

Media Literacy is Basic Visual Communication

George Lucas says basic visual communication techniques used in films are as important for students to learn as grammar, spelling, and verbal literacy. Students need to know and be able to use basic structures of film making such as screen direction, perspective, transitions from scene to scene, color, framing of shots, camera angle and viewpoint.

Media literacy is the term for learning how to negotiate images in magazine ads, TV commercials, news broadcasts, TV shows, movies, video games, and other visual media. Design education needs to include media literacy education as a key component of basic visual communication literacy. Too many schools still treat the written word as the only means of communication worthy of study.

Click on the heading above to see an 8 minute video including George Lucas produced for GLEF (The George Lucas Educational Foundation). Subscribe to their magazine "Edutopia".

1 comment:

Anonymous said...

I have been using Media Smarts in just all about of my media literacy workshops with teachers. It demonstrates quickly what media,l visual and film literacy are all about and why they are important in 21st century classrooms.

Frank Baker