Tuesday, September 30, 2008

100 Big Ideas from George Lois, AdMan

George Lois is advertising's most famous art director. Going back to the 60s, he founded a creative movement that spawned modern advertising, and created icons dramatizing the problems, solutions, foibles, and promises of American life. Media critics recognize Lois as a pioneering avant-garde mover of the culture. He has a new book (left) that surveys his long history as a leading advertising and magazine designer tracing more than one hundred of his Big Ideas back to their origins. Each double-page spread shows a concept and how he developed it.

Lois is an adman, an innovative thinker, and a creator of cultural advertising icons. He is the author of several books, including Iconic America and $ellebrity, and his Esquire covers (right) are in the permanent collection at the Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.

One can't help but think that the TV series "Madmen" is modeled after Lois and his colleagues.

Click on the heading above to see his stylish website and what he looked like back in the 60s.

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