Wednesday, January 7, 2009

Museum of Arts and Design Opens in New York

The Museum of Arts and Design (MAD) is open at its new home at 2 Columbus Circle in New York City following an extensive redesign of the building by Brad Cloepfil of Allied Works Architecture. Prior to 2002, the Museum of Arts and Design was called the American Craft Museum. It changed its name to accommodate the growing scope of its collection. This opens up many discussions about what is craft and what is art and design.

The museum’s new graphic identity, created by Michael Bierut at Pentagram, can be seen throughout the city, on the sides of buses, on street banners, in print ads and in the subways. The geometric-based mark reflects the circles and squares present in the building’s shape; its location, on Columbus Circle; and the building’s iconic “lollipop” columns retained in the redesign.

Bierut wanted a way of designing the name of the museum that could reflect the values of the Museum, be inventive and surprising, and appear in different ways on different occasions while distinguishing itself from that magazine with the same name (MAD). The Museum, above all, is dedicated to artists who take typical forms, objects, chairs, etc. and transform them over and over again.

Click on the heading above to see the MAD website.

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