Monday, January 5, 2009

Objectified - The Movie (Coming Soon)

Following up on the first feature-length movie about a single typeface ("Helvetica"), Gary Hustwit's long awaited movie "Objectified", about the world of product design, is getting closer to being released.

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers (like Karim Rashid, above), and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Objectified is currently in production and will have its world premiere in early 2009.

The film, produced and directed by Gary Hustwit features:
Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Anthony Dunne (London)
Naoto Fukasawa (Tokyo)
IDEO (Palo Alto)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Smart Design (New York)
Rob Walker (New York Times Magazine)
and more participants TBA

Click on the heading above to go to the website and see the trailer for Objectified.

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