Sunday, February 15, 2009

Logo Design Not as Easy as it Looks

Designing a logo is a common introductory project in graphic design but it is not as easy as it looks. In the effort to move students from eager amateurs to sure-footed designers there are several layers of cliches and over-used devices to try to get the students to let go of.

If they are using a computer to design a logo there are several easy tools that are too enticing and result in bad designs. Overuse of Photoshop simple effects like the “Bevel and Emboss” look amateurish.
Gradients and textures usually do not reproduce well in a logo.

Letter interlacing is done with no meaning in many cases.
Don't use too many elements. A logo has to be the synthesis of the ideas. The simpler, the better.
Simple shapes made with common effects are often new and exciting to amateurs but are easily recognized by experienced designers. They seem unique to students but overused to designers.
The logos should be scalable (look good bigger or smaller). Parts that are too small can be illegible when reduced.
Fonts that seem unique to students are often overused and boring to designers.
Avoid literal representation. Using drawings or clipart can indicate an inability to create original ideas.

Click on the heading above to go to a site called www.snap2objects.com for an article about logo design with examples of good and bad logo design and links to other resources about logo design.

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