Sunday, May 24, 2009

The Difference Between Innovation and Creativity

Everyone has a story about an idea they had that someone "stole" and now other people are making money with it. The lesson is that, in design, coming up with an idea is only 5% of the work. Designers use the word innovation rather than creativity to indicate that creativity is just the start - there is a lot of innovative work still to be done to get an idea into a workable, viable realization.

Phil Baker's book, From Concept to Consumer, (right) tells about the work designers do that takes a creative idea to a useful product. These are lessons students should learn in order to be competitive in the 21st century.

Click on the heading above to see an editorial Baker wrote for Yanko Design about the 10 biggest mistake designers make. These include mistakes like:

• Doing everything yourself without calling on resources around the world or around the corner.

• Focusing on patents and worrying about others stealing your invention

Students need to learn the processes and skills that take an idea from its creative spark to a useful design. Along the way they also learn that talent is not as important as persistence and hard work.

Click on the heading above to read Baker's full article at Yanko Design's site.

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