Friday, July 31, 2009

Design is Focus of Sloan Management Review

According to MIT's Sloan Management Review design is not a thing, but a way. Design thinking — distinct from analytical thinking — has emerged as the premier organizational path not only to breakthrough innovation but, surprisingly, to high-performance collaboration, as well. “It’s not about the pretty,” says one design-thinking practitioner, “it’s about the productive.”

In the current special section of articles, interviews, illustrated cases and research findings, the Sloan Management Review explores how to put design thinking to work.

Articles include:

USER EXPERIENCE: Designing Waits That Work by Donald A. Norman
“Perceptions are more important than reality, so manage [them]. Make the reasons for the wait clear, give feedback about the status, and provide a conceptual model.”
UNABRIDGED: “The Psychology of Waiting Lines,” the original version of this essay, to be featured in Norman’s upcoming book, Sociable Design.

IN PRACTICE: Usability for Evil by Chris Nodder
How do some companies get their customers to do something that’s useful for the company but not really for the customer? Maybe by trying hard.
ELSEWHERE: Evil by Design “Discover purposefully designed interfaces which make users emotionally involved in doing something that benefits you more than them.”

PROBLEM SOLVING: How to Become a Better Manager … By Thinking Like a Designer
Interview by Jimmy Guterman
Presentation experts Nancy Duarte and Garr Reynolds help world-renowned executives, politicians and thought leaders deliver stronger presentations. Here they reveal how to influence and persuade in a different way, regardless of whether you ever have to communicate via PowerPoint.

COMMUNICATIONS: How Facts Change Everything (If You Let Them)
By Edward R. Tufte, as told to Jimmy Guterman
Information-visualization guru and famed PowerPoint debunker Edward Tufte explains how businesses would think better, make better decisions and present themselves more powerfully if only they would learn to talk — both internally and externally — in facts.

DIGITAL BUSINESS: Morph the Web To Build Empathy, Trust and Sales
By Glen L. Urban, John R. Hauser, Guilherme Liberali, Michael Braun and Fareena Sultan
We’ve long been able to personalize what information the Internet tells us — but now comes “Web site morphing,” and an Internet that personalizes how we like to be told. For companies, it means that communicating — and selling — will never be the same.

INNOVATION: Toyota’s Secret: The A3 Report
By John Shook
How Toyota solves problems, creates plans, and gets new things done while developing an organization of thinking problem-solvers.

CREATIVITY: Elegance By Design: The Art of Less by Matthew E. May
Great designers understand the role subtraction plays in creating elegant solutions. The author of In Pursuit of Elegance shows what managers can learn from the principles of Symmetry, Seduction, and Subtraction.

Click on the heading above to go to the Review's website.

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