Friday, July 31, 2009

International Design Excellence Awards Announced on

The IDEA® (International Design Excellence Awards) program is the premier international competition honoring design excellence in products, ecodesign, interaction design, packaging, strategy, research and concepts. Entries are invited from designers, students and companies worldwide.

In May, 20 of the world's top designers, over the course of three days, selected prize winners in this year's International Design Excellence Awards (IDEA) program, organized by the Industrial Designers Society of America (IDSA) and sponsored by Target and Autodesk.

"Design is not just about making things pretty," says Claudia Kotchka, former head of design at Procter & Gamble, who was one of this year's judges. "Designers are about making the world a better place."

One of the winners is the NIKE Trash Talk (left) which is made from scraps of leather and synthetic materials that are stitched together and attached to a recycled rubber sole. This high performance basketball shoe is made from manufacturing waste. It incorporates leftover materials—leather and synthetic leather, foam, and rubber—into new shoes without sacrificing any of the performance aspects that come from shoes made from virgin materials. The shoe is constructed strong enough for an NBA player but has enough style to win Best in Show in this year's International Design Excellence Awards.

Winning entries are announced on and receive coverage in hundreds of print and broadcast media networks around the world. IDSA has been honoring design excellence via the IDEA Awards since 1980. IDEA was formerly known as the Industrial Design Excellence Awards. The name changed in 2007 to emphasize the international reach and influence of the competition.

Click on the heading above to go to the Business Week site and see a video about the judging.

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