Friday, August 28, 2009

James Cameron's Avatar Coming in December

Do they give awards for movie trailers? The trailer for Avatar has just become the most viewed trailer of all time.

Avatar is James Cameron's first movie since Titanic, and it's already setting records. The trailer for the film, which comes out December 17, was watched on Apple.com's trailers site by over 4 million viewers.

The film's release date, says Paste Magazine, "is expected to become the moment when 3D ceases to be a ticket-selling gimmick and instead becomes an irrefutable artistic endeavor."

The film's 3D imagery is an amalgam of video game, CG animation, science fiction, and fantasy aesthetics. It takes us to a world beyond our imagination, where, of course, a reluctant hero embarks on a journey of redemption and discovery, as he leads a heroic battle to save a civilization. Nothing new there, but the character development is purported to hold its own amidst the over-the-top imagery.

The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.

Click on the heading above to see the trailer if you're not one of the 4 million who already have. Choose the largest size.

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