Wednesday, August 26, 2009

Bikers Seek Cool Bike Helmets

Here is a design opportunity waiting for your solution. What will the bike helmet of the future look like that doesn't look dorky and will get more people to wear helmets? You can set a fashion trend and save some lives.

People don't wear bike helmets when they should largely because they don't like the look and it messes up their hair. For many it is literally true that they would rather die than wear a bike helmet.

Commissioned by the city of New York, the NYC Bike Helmet (right) is designed with every rider, every season and a greener environment in mind. The modular system has a protective polystyrene inner shell and a soft fabric outer cover with integrated straps. Each owner can customize and personalize the outer cover, which easily separates from the protective shell for better storage and cleaning.

Famous designers involved in this project include Yves Béhar, Josh Morenstein, Nick Cronan, Matt Swinton, & Giuseppe Della Salle of fuseproject.

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