Tuesday, August 25, 2009

Objectified Movie Available on DVD

"Objectified", Gary Hustwit's movie about product design, is still touring the world but it is now also available for pre-order on DVD.

"Objectified" is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. In his second film, director Gary Hustwit ("Helvetica") documents the creative processes of some of the worlds most influential product designers, and looks at the creativity at work behind everything from toothbrushes to tech gadgets.

"Objectified" is about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. Its about personal expression, identity, consumerism, and sustainability. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

"You may not ever think about what kind of planning goes into designing simple, everyday things like toothbrushes, wastebaskets or hedge trimmers, but after seeing this movie, you will never look at any one of those objects the same way again." Wired

"The clarity of Hustwit's approach, and the unabashed frankness of his curiosity, are just the qualities you want in a documentary filmmaker. Hustwit has clearly asked these designers the kind of straightforward questions that elicit thoughtful, if sometimes complicated, answers." Salon.com

Along with "Helvetica" for graphic design, teachers could build a product design curriculum around the movie and the designers featured in it.
The movie features:

Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Tim Brown (IDEO)
Anthony Dunne (London)
Dan Formosa (Smart Design)
Naoto Fukasawa (Tokyo)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
David Kelley (IDEO)
Bill Moggridge (IDEO)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Davin Stowell (Smart Design)
Jane Fulton Suri (IDEO)
Rob Walker (New York Times Magazine)

Click on the heading above to go to a site where you can order your own copy of Objectified.

1 comment:

Beth Tondreau said...

Interesting info; thanks!

Two of the most creative instructors I know of used Flickr to post college students's work and to get comments. In short, those instructors set up an online community that worked better than the university's Angel and online centers. Very smart—and approaches that already nod to Socialnomics.