Monday, September 7, 2009

Evaluating Student Logo Projects

How do students know what makes an effective logo design?

For businesses the power of having strong brand identity cannot be underestimated. Major brands such as Apple and Coca-Cola have built up a positive brand identity, which has helped make them popular and successful.

One of the first things that has to be produced for a new company, website, or product is a distinct logo design to give it a face and a name. This can be difficult but there are a few factors that need to be considered when designing a strong logo design.

Is the logo design:

instantly recognizable?
distinct from others?
simple and not overly complicated?
clear and easy to read?
the right tone and style for the target audience?
able to create some sort of reaction from the user?
able to stand out from the others on the market?
able to focus attention on the brand?
able to convey the brand's values?

Click on the heading above to go to Web Design Ledger to get other tips and tutorials for helping students design logos.

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