Thursday, October 1, 2009

Business Week Names Top Design and Business Schools

Business Week has come up with their list of the World's best design programs. BusinessWeek selected 39 master's and MBA programs from North America, Europe, Asia, South America and Australia that significantly integrate design thinking and business.

The list has both business-based and design-based programs that significantly integrate Design Thinking and Business. Students in these programs take classes in art, management and science and create projects in multi-disciplinary teams with students from other schools. They aim to use design for strategy rather than merely for aesthetics and may find jobs as design managers, researchers or business consultants. These programs have formally established hybrid curricula.

Some schools in the U.S. include:
University of Cincinnati
Stanford University
School of Visual Arts
Savannah College of Art and Design
Pratt Institute
Northwestern University
School of Engineering and Applied Science
Case Western Reserve University
Weatherhead School of Management
Carnegie Mellon University
California College of the Arts
Art Center College of Design

Other schools are in Canada, Sweden, Taiwan, India, Korea, London, China, Helsinki, Italy , The Netherlands, Australia and Japan.

Business Week's Bruce Nussbaum says that when he started this list several years ago, the choices were very limited. Today, colleges and universities in the US, Asia, Europe and Latin America are making big strides in building new programs that integrate design, business, engineering and marketing programs to create new learning plaftforms for creativity.

Nussbaum says there is huge demand for graduates who know Design Thinking and how to work collaboratively. The Design part gives students the methodologies and tool kits to go into new cultures and situations, quickly understand the human needs there, create new options that could satisfy those needs and then iterate quickly to make the right choices before hitting the market place.

In the US, despite the great strides being made, design education is still lagging design practice in the real world. Silos in American universities still separate Social Sciences (Anthropology, Sociology, Psychology and other fields) from Design.

Nussbaum maintains that, "If the US is to reverse it's slide in the global economy, it's universities have to do a better job at Design Thinking."

Click on the heading above to see Business Week's complete list.

1 comment:

Burt Swersey said...

It is no longer sufficient to just be a designer, engineer, inventor. In order to turn your ideas into reality, you need to know some additional skills.. and these skills are basic and pretty simple to understand and apply- skills like:
Understanding the users and his/her needs, creating VALUE and real benefits for people and planet, and putting this ahead of profits.. so that profits will follow, Having a clear Mission- ojectives- So that whenever you do something, you do it with a clear goal in mind. And you must make a strong argument for what you are proposing. Learn to give a 90 second "Elevator Pitch"