Tuesday, October 6, 2009

Corporate Design Foundation Advocates for Design

Today we might not think that it would be so hard to convince businesses that they would benefit from good design but it wasn't so long ago that businesses weren't very receptive to the idea.

Corporate Design Foundation, a non-profit education and research organization, was founded by Peter Lawrence (left) on the belief that design can make a major contribution both to an individual's quality of life and to a corporation's success, and that both individual and organizational interests can be served through the effective use of the design disciplines: product design, architecture and communication design. CDF's mission is to improve the quality of life and the effectiveness of organizations through design.

The Foundation frequently serves as a catalyst working with corporations, educational institutions, professional groups and other organizations to influence future business leaders by working with business school faculty to include design in the curricula of leading business schools. They develop collaborations between design, business and others schools or disciplines to further the understanding of design through multidisciplinary courses and conduct research that examines the relationship between design and business success at Fortune 500 corporations and in innovative 'niche' companies.

CDF acts as design's leading advocate to business by promoting individual design and business success stories through the publication of @issue: The Journal of Business and Design (right) and demonstrates design's value to businesses by offering conferences, workshops and other educational programs targeted to business leaders.

Click on the heading above to check out some of Corporate Design Foundation's services and resources.

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