Monday, October 12, 2009

Doyald Young: The Dean of Type Designers

Doyald Young has specialized in the design of logotypes, corporate alphabets, and typefaces since 1955. His meticulous and classic style of letter design is an inspiration to younger typographers.

Just a short list of some of his work is awe inspiring. He has designed logotypes and trademarks for the industrial design firm of Henry Dreyfuss Associates, California Institute of Technology, University of California at Los Angeles, exhibition catalogs for UCLA’s Clark Memorial Library, The Music Center of Los Angeles County, Mattel Toys, Max Factor, and Vidal Sassoon, the redesign of Prudential Insurance Company of America’s company name and corporate font, and the GE Logo Font for General Electric Company’s corporate identity program.

As an associate of International Design Associates of Japan, Young designed logotypes for over a dozen hotels, including restaurants, bars and amenities: ANA Hotel Tokyo, Hilton International Japan, Tokyo Hilton, Hilton Osaka, Narita Golf Club, Pacific Star Hotel, Guam, Palace Hotel Tokyo, and the new 30-story Kintetsu Hotel at Universal City Osaka, and designed The Hawaiian Sony Open logo for Mari Makinami, Design Resource.

His entertainment credits include: Liza Minnelli and Frank Sinatra specials, Disney’s 30th Anniversary Celebration, Harry Connick Jr., k.d. lang, Bette Midler, Prince, The Grand Reopening of Carnegie Hall, The Grammy Awards, The Annual Academy of Country Music Awards, The Golden Globe Awards, and The Tony Awards,and most recently, the Art Directors Guild logo.
Mr. Young has served as typographical consultant to Xerox Corporation, Southern California Edison Company, and Bechtel Corporation, designed fonts for Esselte Letraset, Agfa Corporation, Visual Graphics Corporation, and consulted with Emerson Stern and the Salk Institute on the development of a written American Sign Language alphabet for The National Institutes of Health.

Click on the image of books on the right to see three of Young's classic books on type design (including his recent "Dangerous Curves") and click on the heading above to go to Doyald Young's Web site.

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