Sunday, December 13, 2009

Avatar May Be a Groundbreaking Movie

As I post this, the release of James Cameron's new movie "Avatar" is only about 5 days away (December 18, 2009). Soon we will all be able to decide for ourselves whether the movie lives up to the hype.

This may be one of the most significant movies ever made since it is one of the first full-blown 3D digital movies made with live actors activating real-time digital characters. Cameron claims to have waited 14 years for the technology to catch up to the vision he had for this script.

There have been many depictions of "alien" creatures in movies so there is a high expectation whenever a movie tries to introduce its own version of a new species. Cameron, rather than going with the standard "dystopian" view of scary and ugly mutants, tries to create a vision of creatures (the Navi) and an environment (Pandora) which, while not of human origin, appears attractive to us and, in many ways, more beautiful than anything previously imagined.

With a partnership between the movie and Coca-Cola, Avatar has had more interactive publicity and spin-offs than perhaps any movie in history.

Click on the heading above to go to the Avatar/Coca-Cola interactive site.

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