Tuesday, December 22, 2009

Do Good Design: How Design Can Change the World

Do Good Design: How Design Can Change the World (right) is a book by David Berman (left) (foreword by Erik Spiekermann) with stories of ordinary people doing extraordinary things in their professional lives to create good. Do Good Design is also a website and a movement with a manifesto - "Don't just do good design, do good!" Canadian communication designer David Berman looks at two choices designers have - working to create deceptions that encourage more consumption or using their profession to change the world.

Design matters, like never before. Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers will choose what their young profession will be about: inventing deceptions that encourage over-consumption.

Berman addresses questions like:
How did design help choose a president?
Why are people buying houses they can't afford?
Why do U.S. car makers now struggle to compete?
Why do we really have an environmental crisis?

Design matters, like never before. Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers will choose what their young profession will be about: inventing deceptions that encourage overconsumption -- or helping repair the world.
Today, everyone is a designer. And the future of civilization is our common design project.


David Berman is the founder of David Berman Communications in Ottawa and the Ethics chair of the Society of Graphic Designers of Canada,

Click on the heading above to go to Berman's "Do Good" site.

1 comment:

r4i said...

I believe that Design play crucial role to describe Your product and Company a Good design is really very nice for any product.Design should be like explaining product r thing without single word