Designing the visual presentation of each iteration of Olympic events is a challenging task requiring the design team to maintain elements of the Olympic "look" while making each event stand out from all those that preceded it. The designs for the 2010 Winter Olympics in Vancouver (left) are getting good reviews. Ironically, the lead designer passed away before ever seeing his work at the actual event.
Leo Obstbaum (right), Design Director of the 2010 Winter Olympics, died of natural causes August 21st 2009 at the age of 40, with the Vancouver Olympics as his last project.
Olympic and Paralympic Games design has a long tradition of creativity and excellence. Each Organizing Committee tries to visually capture the Olympic and Paralympic spirit, while telling the unique story of the host region and country.
The Host Country of every Olympic and Paralympic Games tells a unique story of culture and imagination through design and artistry. The Vancouver 2010 graphic identity seeks to unify and beautify the Games with a consistent look and feel throughout all its environments and communications.
Click on the heading above to go to the 2010 Winter Olympic website.