Emma Watson, Hermione Granger from the Harry Potter movies (center on right), has teamed up with People Tree to design a new line of clothes which will be coming out in February. People Tree is among the first big ethical fashion designers, making clothes from organic cotton, using artisanal skills in its production and establishing relationships with Fairtrade groups around the world.
Watson (center on left) is the Creative Advisor for the sporty basics that will be aimed at the casual wear market - striped tee-shirts, tracksuit pants, skirts, shorts and hoodies. She said that she "was excited about the idea of using fashion as a tool to alleviate poverty" and knew it was something she could help make a difference doing.
Between movies she is still attending university and says "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there."