Wednesday, January 6, 2010

Karim Rashid Says Even Baby Bottles Need to be Designed

Superstar Designer Karim Rashid’s latest product is the mundane baby bottle. He aims to make the task of preparing a baby bottle much easier and, at the same time, make the bottle more attractive to babies.

The Iiamo Go is a self-heating bottle that allows parents to serve body temperature milk to their baby anywhere without the use of electricity for warming. The bottle uses a new patented organic cartridge made of dehydrated salt and water. Milk is warmed by a reaction that takes place when energy is released from the salt becoming re-hydrated.

Rashid wanted to modernize the bottle and bring a new emotional and aesthetic appeal to the product. The bottle is molded from 100 percent BPA-free polypropylene.

Rashid says, "Children love reflective shiny colorful surfaces and materials – I do too – maybe I am still a child. So it was time to make a baby bottle a wild interesting sculptural colorful animated object so the baby actually gets excited about being fed."

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