Superstar Designer Karim Rashid’s latest product is the mundane baby bottle. He aims to make the task of preparing a baby bottle much easier and, at the same time, make the bottle more attractive to babies.
The Iiamo Go is a self-heating bottle that allows parents to serve body temperature milk to their baby anywhere without the use of electricity for warming. The bottle uses a new patented organic cartridge made of dehydrated salt and water. Milk is warmed by a reaction that takes place when energy is released from the salt becoming re-hydrated.
Rashid wanted to modernize the bottle and bring a new emotional and aesthetic appeal to the product. The bottle is molded from 100 percent BPA-free polypropylene.
Rashid says, "Children love reflective shiny colorful surfaces and materials – I do too – maybe I am still a child. So it was time to make a baby bottle a wild interesting sculptural colorful animated object so the baby actually gets excited about being fed."