Wednesday, January 6, 2010

Singer Bono Seeks Return to Sexier Cars

I just visited the Rock and Roll Hall of Fame Museum in Cleveland and watched the spectacular 3-D film of a concert by Bono (left) and U2 so I was interested to see an article about Bono's views on auto design.

Not surprisingly, Bono laments the mundane designs we now live with in typical sedans and SUVs. He points out that the cars we really remember, and are beginning to imitate, are from the 40s, 50s and 60s. Growing up in his native Ireland, one of the cars that inspired affection was the Jaguar E-type (right).

Bono suggests that the auto industry start employing more adventurous designers like furniture designer Marc Newson, Jonathan Ive from Apple, Frank Gehry, the architect, and Jeff Koons, the artist.

Click on the heading above to see the original article on Autoblog.

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