Friday, January 7, 2011

Target Kaleidoscopic Fashion Spectacular

A group of young designers called LEGS Media (left) produced a twenty-minute one-time fashion show for Target that was a spectacular achievement in design. Using 155 rooms of the Standard Hotel in the Meatpacking district of Manhattan, 61 dancers, and 44,640 LED bulbs, this vertical fashion show in five acts (right) was one of the most amazing feats of complex choreography and technical virtuosity one could imagine.

The Standard Hotel was open and in operation at the time with the remaining rooms occupied by regular guests. They only had access to the hotel for one day so rehearsals and other preparations had to be done off site. With a budget that only allowed for 61 performers, many had to run up and down stairs to appear in other rooms. The LEGS Media team (from left to right - Adam, Jeremy, Greg and Georgi) produces music videos, short films, installations, and events but this was one of the most complex and challenging projects they have ever done.

Click on the heading above to see the event.

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