Wednesday, May 18, 2011
During the 2011 ICFF (International Contemporary Furniture Fair) in New York, 25 young designers from Art Center College of Design in Pasadena, CA were featured in a retrospective celebrating the completion of a series of five innovative interdisciplinary studios sponsored by Bernhardt Design. Bernhardt Design produces fine furniture designs (left). The May 2011 retrospective at the ICFF featured all the designs created over the past seven years in all five Bernhardt studios, including the debut of eight new products.
Bernhardt Design President Jerry Helling and Art Center's Environmental Design Chair David Mocarski (right), developed the course to educate students in the process of designing products ultimately viable for production. At the conclusion of each studio, Bernhardt Design selected products for introduction in the commercial market. Since its inception, the design-through-production studio concept has served as a model for other similar educational programs.
Bernhardt Design’s partnership with Art Center came about from the school's relationship with industry as well as its reputation as a leading art and design institution for more than 80 years. The studio course, hosted by the Environmental Design Department, has successfully trained students over the past seven years to design products that are visually appealing, appropriate for the commissioning manufacturer, fiscally feasible and suitable within the constraints of mass production. The products developed from the Bernhardt Design studios have not only been award winning, but commercially successful around the world.
Former Art Center students now have successful careers, from designing for Marcel Wanders in Amsterdam to starting their own creative studios to working with top-tier manufacturers worldwide. The work of 20 designers from the program are currently in production with Bernhardt Design including the Red Dot Award-winning Loft chair by Shelly Shelly, the Audio chair by Chris Adamick, and Linc tables by Chase Wills.