Tuesday, May 10, 2011

Interactive Infographics Are Game Changers in Data Visualization



The release of Al Gore's "Our Choice" as the first full-length interactive digital book for the iPad and iPhone ushers in a new era of interactive infographics. There will be an increased need for designers skilled in data visualization, interactive information graphics, 3D rendering and animation.

Tommy McCall (left) founded and operates a data visualization studio in New York City that specializes in presenting complex and rich data sets (right). His clients include CNN, TED conferences, MIT Technology Review, Harvard Business Review, the New York Times, Fortune, Gallup, GlaxoSmithKline, Nielsen, McKinsey and Company, and a variety of financial institutions including the New York Stock Exchange.

Speaking at the TEDx East conference in NYC on May 9, 2011, McCall argued for greater recognition and respect for "graphicacy" (visual communication) along with "oracy" (oral communication), "literacy" (written communication) and "numeracy" (numerical communication).

As an information graphics producer, designer and editor, McCall is able to bring together three realms of experience necessary to present, visualize and understand complex data. As producer, he oversees a team of programmers, designers, data analysts, animators, and illustrators to realize his vision. As a designer, he aims to find the natural shape of the data and make it engaging and beautiful. As an editor, he must understand the information, check its veracity, process it, and tell the stories and share the insights hidden within what is sometimes a vast sea of information.

McCall, the former information graphics editor and designer for Money Magazine, and a graphics consultant for the New York Times was named one of the Top-30 Financial Journalists under 30, and has won design awards from the Society of Publication Designers. His first interactive piece, produced for Inc. magazine won "Best Online Tool" in 2010 from Folio Magazine, and was nominated for "Best Online Tool" by the Association of magazine Editors.

Click on the heading above to see examples of McCall's infographics.

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