Sunday, May 15, 2011
Over 1,000,000 readers from the design, digital, marketing, media and technology industries go to PSFK.com each month to read and share the emerging ideas that the editorial team identifies and publishes. PSFK is a source for new ideas and inspiration for creative professionals that provides readers, event attendees and corporations with fresh trends and innovation stimulus. They also publish a series of ‘Future of’ reports which have been underwritten by organizations such as United Nations, UNICEF and Microsoft.
PSFK runs single topic PSFK SALONS around the world and also hosts broader discussions at PSFK Conferences in London and New York. Through these events and their publication, they formed a network of experts from around the world with skills across innovation categories. Companies, organizations and their agencies tap into this network of PSFK readers and contributors through a service called The PurpleList – www.purplelist.com.
PSFK began as a personal project of London-born New York-based Piers Fawkes (left) in 2004 where he collected emerging ideas from around the world on a blog. His first collaborator was Simon King and Piers used their initials to name the site. Over time the site became popular as more content was published on a wide array of subjects by contributors from around the world.
In March 2007 in New York, Piers Fawkes started the first of a series of conferences to bring to life the conversations that were taking place on the site. Since then, PSFK Conferences have taken place in London, Los Angeles, New York, San Francisco and Singapore. In late 2008, PSFK created the Good Ideas Salons as intimate forums around single topics. These salons are run by PSFK and others across the globe.
At the end of 2009, with growth in staff, PSFK moved to a new office in SoHo. A key development in their development was the release of the Future of Retail report in spring 2010 which was widely read. This was followed up by the Future of Health report which PSFK created for UNICEF and the Future of Real-Time report for the United Nations’ Global Pulse team.
Click on the heading above to go to the PSFK site.