Showing posts with label Haddon Sundblom. Show all posts
Showing posts with label Haddon Sundblom. Show all posts

Friday, December 25, 2009

The Holidays are Rich with Design

The holidays are a time when professional and vernacular design is really brought to the forefront. Advertisers bring out their best graphic design, industrial designers present their best product designs, cities and homes are completely redesigned to provide the most stimulating design experiences possible, and the experience of design creates the most emotional and stimulating sensory delight the human imagination can provide.

Haddon Sundblom forever set the standard for Santa Claus with his paintings for Coca-Cola (left) and, ever since, Coke's trademark red and white colors have also been the the colors in which we expect to see Santa dressed. People drag trees inside their homes and decorate them, as well as the whole house (inside and out), with lights and carefully selected ornaments. Music, lighting, the smells of trees and food, the feel of the cold winter air, the colors and textures of new clothing, are just some of the ways we consciously try to stimulate all our senses and really feel "alive" during the holidays.

So, whatever you celebrate at this time of year, take a moment to reflect on how we create our world and make a life worth living through design.

Happy Holidays!

Saturday, August 16, 2008

Packaging, Logos and Advertising

Coca-Cola is a successful company in part because of careful control of their bottle design, logo design, and advertising design.

Coke is credited with one of the most distinctive and recognizable bottle designs (center) in history. Some of the original design criteria included that it should be identifiable by feel in the dark and, if broken, should be recognizable by any piece of the bottle.

The Coca-Cola logotype (right) is basically a stylization of a common pen script of the time called Spencerian script. It has become one of the most identifiable logotypes in the world. (Logo is the term typically used for an image representing a company and logotype is the term for the design of their name.)

While not literally original to Coca-Cola, they helped establish the modern day image of Santa Claus (left) dressed in red and white (Coke's colors) in their advertising campaign with iconic images of Santa Claus painted by the illustrator Haddon Sundblom.

Click on the heading above to learn about other famous logos.