Designers submitted proposals to a competition for the design of a bike for the many “potential cyclists” who do not currently ride. What kind of bicycle, or pedal powered machine, would it take to get those people out of their cars for trips to the store or to work?
The Design Brief for the competition went something like this:
Do you have an idea for a bicycle that might persuade the average person, with no prior interest in cycling, to park the car and pedal to work? That is the main idea behind this competition. The scope is up to you- choose to come up with a whole new form factor for a pedal powered machine, or focus on specific details that you consider key to accomplishing the goal of getting the average non-cyclist to consider riding a bike for transportation. Don’t be constrained by products that are currently on the market, but do make sure that your concepts are based in reality (don’t break the laws of physics, etc) and that they are manufacturable using existing technology. All concepts submitted will be considered, so be creative and have fun.
A jury of 6 industrial designers and 1 journalist reviewed and discussed the submissions to choose a winner. The jury was looking for creative and sound concepts that are clearly defined, original, and innovative. Presentation counted too, so participants were encouraged to do their best to sell their concept through the presentation.
Click on the heading above to see the winners.